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This meme, like all others, is a product of hybridity, a combination of television and the Internet as well as a number of references. It only makes sense if you understand the multiple references, Futurama, Somebody That I Used To Know, Call Me Maybe. The fact that it is a meme suggests that people do understand all these references, one of the consequences of ICTs in the connectivity around the world. Large amounts of people from all around the world are now able to view the same thing, which has helped with the rise of pop-culture.
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